“Tradition is very important, but we mustn't just talk about it, we must live it," said Uli Hoeneß.
Be successful, but never forget the weak: FC Bayern is committed to this ideal of the “reputable businessman".
Treating one another fairly, respect for opponents, tolerance, integration and fair play even in defeat.
There can hardly be another club in the world with so many former players still actively involved as FC Bayern
Awareness of your strengths, believing in yourself, are the qualities of mia san mia of an FC Bayern team.
Posters of FC Bayern stars decorate the walls of countless kids’ bedrooms.
Even in the earliest years, new ideas were always welcome at FC Bayern.
“Our expenditure is based on income – we only spend what we've already earned," says president Karl Hopfner.
Fairness, reliability and trust are highly valued at FC Bayern.
FC Bayern is a company, but in the first instance it is a club with the membership at its core.
Joy is the basis of success in sport.