Even in the earliest years, new ideas were always welcome at FC Bayern. In 1907, Bayern were the first Munich team to offer a covered grandstand. In same era, the club set up efficient structures regarded as innovative for the age, separating the administrative and playing operations, so the team could concentrate totally on football. The first full-time general manager in German football worked for Munich: Robert Schwan led the club to the top of the European game in the 1960s with his professional and far-sighted mindset. He was succeeded in spring 1979 by Uli Hoeneß, who made the club world leaders in sponsorship and merchandising. In the new millennium, chairman Karl-Heinz Rummenigge has overseen FC Bayern's transformation into a global brand, and joined forces with other pioneers to drive through innovations in TV rights and club media, and to reform the international match calendar. The club is steadily expanding its international presence, opening an office in New York City in 2014 as part of the process of internationalisation. A Shanghai bureau is to follow. FC Bayern intends to remain ahead of the game in every area in the future, because self-satisfaction has no place at the club.
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