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Treating one another fairly, respect for opponents, tolerance, integration and fair play even in defeat: FC Bayern stands for actually living according to these values. This is symbolised by one of the most devastating defeats in club history, the 1999 Champions League final in Barcelona. After the match, Bayern coach Ottmar Hitzfeld and victorious Manchester United boss Sir Alex Ferguson happened to cross paths in the Camp Nou catacombs. For a long time, the two men looked each other in the eyes, before falling into an embrace. “We were true friends at that moment," Hitzfeld recalled. But Bayern also showed character after the 2012 “Finale dahoam”. Their dream ended in the greatest imaginable catastrophe, but the team pulled even closer together and proved good losers despite the tragic defeat. Respect is one of the things that shape daily life at FC Bayern, between the executive committee, board of directors, coaches, players, and headquarters staff.