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Bayern extend deal with bwin

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FC Bayern Basketball have extended their sponsorship deal with long term “Premium Partner” bwin for a further two years until 2016. The sports betting and online games company have been one of the club’s most loyal partners: bwin have been associated with the club since FC Bayern were promoted to the Basketball-Bundesliga in 2011. “bwin have been with us since the start. This level of continuity amongst out sponsors is very important. bwin see us a dynamic partner for their brand and as a result of this we can’t wait to continue our partnership with them” said FCBB CEO Marko Pesic.

Daniele Sano, Head of Sponsorship & Events for bwin, explained the reasons for signing a new deal: “We are delighted to have extended our partnership with FC Bayern Basketball, who like the football team, have made us their ‘Premium Partner.’ The chance to work alongside FC Bayern München brings benefits to us, as it enables us to establish ourselves as one of the leading sport betting companies in Germany and the wider international community.”

bwin is the sport betting branch of digital entertainment plc, the largest publically traded online gaming company in the world. In 2013 they offered the chance to bet on 96,000 events across 90 sports and in 18 languages via They sponsor a wide variety of events – from football to motorsport. In terms of Basketball, the company have links with FIBA and the Euroleague.