Created on 2017-11-28 at 17:09 PM by Christian Nyari
FC Bayern has today released the findings from its first official Fan Survey in North America, giving fans the opportunity to have their say and help shape the club’s presence in their country.
Research shows that the German Bundesliga champions have fans in all 50 states in the U.S. Almost half (43%) of the respondents are aged under 25 years and nearly a fifth (18%) of fans are female.
Most Americans follow the German giants because some of their favorite players are on the team. Liking the team’s style of play is another big reason followed by the club being historically successful and fans having German roots.
A third of respondents became fans of the club between five to nine years ago, which can be attributed to a number of highlights, including the German national team (heavily represented by FC Bayern players) reaching the UEFA Euro Final in 2008 and coming third in the 2010 FIFA World Cup as well as FC Bayern playing in the UEFA Champions League finals in 2010, 2012 and winning in 2013.
Just under half of U.S. based fans (49%) grew up playing soccer, which is what led to their interest in the game. FC Bayern's players, particularly Thomas Müller and Manuel Neuer, in addition to the team's playing style, are cited as the most important club attributes.
Fans were asked how many hours per week they spend following FC Bayern on platforms, including television, online and social media. Almost two thirds (60%) of respondents spend between one and four hours following the team and almost a quarter (23%) spend between five and six hours following the team they love.
FC Bayern’s social media is the first stop for club related news for 63% of fans and when asked to rate the overall content on social media 44% of fans rated it excellent and over a third (39%) rated it very good.
Nearly half of the respondents (48%) said they support local soccer teams as well as FC Bayern Munich, showing the domestic and international progress of the sport.
Since opening its U.S. office, the club has seen this growth also reflected in the number of fan clubs which went from 8 to 129 across 38 States as well as the doubling of its digital audience. Research from Nielsen shows that the number of club followers has also increased from 13M to 27M in the same timeframe.