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FC Bayern partners with Stamina Sports Licensing to better serve fans in Latin America

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NEW YORK (April 19, 2021) – FC Bayern Munich has today announced a licensing partnership with the Latin American leader in certified sports merchandise, Stamina Sports Licensing. The partnership aims to better serve FC Bayern fans in the region by cutting lengthy delivery times and producing tailored products.

“FC Bayern has over 100M followers in Latin America, making this a very important home away from home for the club. We are proud to be the ’World’s Biggest Sports Family‘ and pleased to increase accessibility for supporters in this part of the world, where soccer has a deep tradition,” commented Jörg Wacker, FC Bayern Munich’s Executive Board Member for Internationalization and Strategy. “Stamina Sports Licensing has an excellent track record and the expertise to deliver an improved and tailored service to meet the increasing demand we are seeing in the region,” he added.

The alliance reaches across 12 countries (Brazil, Mexico, Colombia, Chile, and Peru as the focus markets, and Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama).

Founder and CEO of Stamina Sports Licensing, Manuel Martinez, added: “We are honored to be working with one of the world’s most successful sports teams and current six-title champions. Licensing for FC Bayern is outstanding for our business, not only because of their recent Championships, but also for the long-term commitment. Bayern Munich fans are passionate about their team and we are preparing an array of products throughout our licensees that could meet FC Bayern’s fandom expectations".

As part of the partnership, fans will have access to a wide selection of FC Bayern apparel and merchandise in-store and prospectively online as well.

“We’ve been working diligently to find a licensing solution in Latin America. This alliance offers a localized, more efficient and enjoyable service for fans across the region,” commented FC Bayern Munich’s President of the Americas, Rudolf Vidal. “We look forward to working with Stamina Sports Licensing to bring FC Bayern to our family of fans in the region,” he added.

Stamina Sports Licensing is a specialized consumer products company focused on sports properties to ultimately serve fans. The companies wide-ranging network of domestic distribution centers will allow fans in Latin America access to their favorite merchandise instantly without waiting time caused by import and shipping from Europe.

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