FC Bayern Basketball and adidas have teamed up with fellow Bavarian basketball aficionados BSTN for a special collaboration, with BSTN orchestrating the design of a full collaborative jersey and sportswear collection – among other (soon to be revealed) elements, rounded out by accompanying content creation and extensive story-telling.
From all of the company’s co-founders having played professionally at some point during their careers, the passion for the game of basketball runs deep at premium sportswear retailer BSTN, who opened its doors in Munich’s Maxvorstadt district in 2013. With multiple ties to FC Bayern Basketball teams across different age classes among the BSTN staff already in place, making the collaboration official is the next logical step for the hoops obsessed team.
As FCBB embarks on the quest of adding the next chapter to an already impressive legacy – which includes the defense of the easyCredit Basketball Bundesliga’s league and cup winners titles – the triple-threat collaboration between outfitter adidas and BSTN will include various multi-media project – online and on the ground – to serve the basketball community on a local, national, and international level.
Fueled by a shared love for the game, expanding the partnership with their neighbors up the road (and up the A9) was a no-brainer for all three brands. The introductory video stars former Germany international Marko Pešić, the CEO of the reigning BBL champion and Cup winner.
About BSTN
Europe’s go-to destination for premium sportswear, elevated streetwear labels, and the most sought-after sneakers, BSTN has made a name for itself through head-turning marketing campaigns and a carefully curated brand portfolio. Driven by an ever-growing community in Munich, Hamburg, London, and around the globe, BSTN has gone the proverbial extra mile to tell the stories behind a specific release and the culture that surrounds it from day one.