Bayern Munich maintains a large number of regional partnerships around the world in order to further expand its presence in key target markets. The aim of these partnerships is to realise local projects together with the partners that strengthen the FC Bayern brand in the respective regions. The close cooperation creates synergy effects that make both the club and its partners even more visible and successful in the specific markets.
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188BET
The collaboration with 188BET as a regional partner for sports betting in Asia has existed since 2021. Together, the football club and the betting provider are able to build a strong connection with Asian fans and create special experiences. -
Afizzionados
The Mexican sports programme and the German record champions have been working together since 2022. Afizzionados broadcasts exclusive FC Bayern content in over 60 cities in Mexico and makes the club accessible to fans who are unable to travel to Munich themselves. -
BigHit
FC Bayern has agreed a partnership with Indian sports app BigHit until 2025 to jointly organise the FC Bayern Youth Cup India. This tournament gives talented young players the opportunity to recommend themselves for a place at the annual FC Bayern Youth Cup World Final in Munich. -
Global 66
In 2023, FC Bayern agreed a multi-year collaboration with the Chilean financial services platform Global66. This provides for the implementation of projects, including in the area of youth football. -
Tiger Balm
FC Bayern and Tiger Balm, a leading pain relief product, entered into a four-year partnership in 2024. This partnership brings together two proven, trusted brands and takes engagement with fans in Singapore, Thailand, Malaysia, Vietnam, China and the Hong Kong Special Administrative Region to a new level. -
VERSUSbet
Due to the strong fan base in Latin America, a local partnership in Mexico was agreed with VERSUSbet in summer 2024. The Spain-based provider of technology solutions for casinos, gaming and sports betting is part of the Orenes Group.