Bayern Munich maintains a large number of regional partnerships around the world in order to further expand its presence in key target markets. The aim of these partnerships is to realise local projects together with the partners that strengthen the FC Bayern brand in the respective regions. The close cooperation creates synergy effects that make both the club and its partners even more visible and successful in the specific markets.
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188BET
The collaboration with 188BET as a regional partner for sports betting in Asia has existed since 2021. Together, the football club and the betting provider are able to build a strong connection with Asian fans and create special experiences. -
Tiger Balm
FC Bayern and Tiger Balm, a leading pain relief product, entered into a four-year partnership in 2024. This partnership brings together two proven, trusted brands and takes engagement with fans in Singapore, Thailand, Malaysia, Vietnam, China and the Hong Kong Special Administrative Region to a new level. -
Doppelherz
FC Bayern and Doppelherz have agreed on a multi-year partnership focusing on the international market. The leading European brand for vitamins, minerals and tonics will be the German record champions' new official partner for nutritional supplements.