FC Bayern International

Bayern Munich is much more than just a football club. It’s a community that links people around the world. With a loyal global fan base and numerous international partnerships, FC Bayern wants to share values such as team spirit and passion beyond borders.

FC Bayern is at home in Munich - and has fans all over the world, for whom it also wants to be a club that can be experienced and approached. A unique and effective concept was therefore developed as part of the internationalisation strategy using a combination of overseas offices and the expertise of local employees. The local presence enables cultural differences to be better understood and the wishes of fans and partners to be addressed in a targeted manner. In this way, FC Bayern not only strengthens its global reach, but also the connection to its international communities - and can also be the FC Bayern that always gives everything for its fans, including those ones who are far away.

With around 500 official fan clubs in 100 countries and around 92 percent of non-German followers on social media platforms, FC Bayern ensures that it is always accessible and tangible for its fans across the world. It communicates in 10 different languages and is continuously expanding its presence on social media.

The club’s global youth football programmes are another key component of the internationalisation strategy. These programmes offer boys and girls around the world the opportunity to grow both as athletes and people through FC Bayern’s training philosophy, from their first steps through to professional football.

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