FC Bayern launches campaign
FC Bayern is sending out a new, strong signal for diversity. Like Real Madrid, Juventus, Manchester United and Arsenal, the treble winners are participating in the "Human Race" initiative run by partner adidas, under which designer Pharrell Williams has developed special jersey collections. FC Bayern is taking this action as the start of its own, further-reaching campaign, which is to raise awareness for tolerance and peaceful coexistence by the end of the year. With the money raised from this initiative, the German record champions will support SOS Children's Villages worldwide.
President Herbert Hainer:"With around 300,000 members, FC Bayern is the largest sports club in the world. Together with our fans, we stand for values such as diversity and tolerance. Football builds bridges between people from all over the world - and we, as 'The World's Biggest Sports Family', take our social responsibility seriously and constantly raise awareness of social issues."
CEO Karl-Heinz Rummenigge: "At the beginning of the year, FC Bayern's 'Reds against Racism' initiative already sent out an important signal promoting tolerance and diversity, and against discrimination, violence and hatred. We would like to continue along this path with our new campaign."
Serge Gnabry, FC Bayern player:"When you put on a jersey, you belong to the same team - no matter where you come from or what you look like. Football makes it possible to experience that all people are equal. We players support this campaign. We are for diversity."
Hanna Glas, FC Bayern player: "Diversity is an important topic in today's world and I think it is important to exchange views on this topic. We are all different, but we are all the same as people. I really like this particular jersey because it conveys an important message - and because it looks cool and different."
A special logo was developed especially for the campaign, which replaces the FC Bayern emblem for the duration of the campaign on the social platforms. The FC Bayern first team plan to wear their "Human Race" kit for the first time in the final match of the year, in the second round of the DFB Cup (22/23 December). In addition, the women's football team and all the German record champions' junior teams will wear this special kit. The special edition jersey, which is based on the historic design from the 1991-1993 seasons, is available now in the FC Bayern Online Store, in all FC Bayern Stores and in the adidas Online Store.
You can show your support for the campaign by buying your own kit here:
Click here to learn more about the background to the jersey: