To mark the conclusion of its "Human Race" campaign, FC Bayern Munich will play the DFB Cup match at Holstein Kiel in jerseys symbolising diversity in sport and in our society. The jersey was designed by American musician Pharrell Williams. Since November, FC Bayern has been campaigning specifically for more tolerance and peaceful coexistence and has also been selling the limited edition diversity jerseys under the motto "Human Race". The shirts are now sold out and FC Bayern is donating €100,000 of the proceeds to SOS Children's Villages worldwide.
Previously, the FC Bayern Women and Reserves in the third division had already played in the special jerseys.
Zuvor hatten schon das Frauen-Bundesliga-Team sowie die Amateure des FC Bayern in der 3. Liga in den speziellen Trikots gespielt.
Hainer: "Sport connects people around the globe"
President Herbert Hainer: "Social values such as diversity and tolerance are essential building blocks of FC Bayern's DNA. With around 300,000 members, we are the largest sports club in the world, and as 'The Worlds Biggest Sports Family' we want to live up to this responsibility. Sport connects people around the globe. FC Bayern wants to play a part in this."
Rummenigge: "We all wear the same jersey"
CEO Karl-Heinz Rummenigge: "We are very pleased with our 'Human Race' campaign. FC Bayern was once again able to set an example for diversity and tolerance. We are also very pleased that €100,000 were raised for the organisation SOS Children's Villages worldwide. We would also like to thank our fans here who, by buying this very special jersey, have shown that they share the values that FC Bayern lives by. We all wear the same jersey."
Take a closer look at the design and details of the kit below:
Find out more about the campaign here:
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