FC Bayern has welcomed Einhell Germany AG into its set of "Gold Partners". The family business from Landau in Lower Bavaria becomes the German record champions’ "Official Home and Garden Expert". The partnership, which was officially unveiled at a launch event today, will run for four years, with an option to extend.
FC Bayern CEO Oliver Kahn said: "FC Bayern and Einhell are not only connected through their Bavarian roots, but above all by their joint mindset and desire to be a little better every day. This 'Weiter, immer weiter' ('always keep going') attitude is the key to success not just in football, but also in business. We are therefore very pleased to have such a competent and ambitious company as Einhell Germany AG as a partner by our side in the future."
Einhell Germany AG CEO Andreas Kroiss said: "FC Bayern is a global brand in world football with a clear strategy and an inherent desire to succeed. We at Einhell live by this standard too. As a supplier of tools and gardening equipment, we were one of the first companies to consistently focus on cordless mobility. In Germany, we are already the market leader with our products in numerous areas. This partnership with the record champions and two-time treble winners underlines our ambition to assume a market-leading role in all markets in which we operate. It also helps to increase awareness of the Einhell brand internationally, as FC Bayern Munich is synonymous globally for first-class quality from Germany."
FC Bayern and Einhell share the mission of ‘MöglichMachen’ (‘Make Possible’). This includes implementing the strategy of moving away from petrol-driven to battery-powered devices and engines. In addition, a range of selected licensed products is to be created that will bear the logos of both companies. In particular, Einhell's declared goal is to replace petrol-driven garden equipment such as lawn mowers, scarifiers and hedge trimmers.
Oliver Kahn spoke in an interview with '51' about his goals as new Bayern CEO:
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