FC Bayern announces afizzionados as first regional partner in Mexico
afizzionados, the Mexican tv sports show, and FC Bayern Munich, 32-time champions of Germany and one of the largest sports brands in the world, have today announced a partnership bringing unique behind-the-scenes training footage and exclusive fan experiences to millions of FC Bayern fans in Mexico.
"We are pleased to announce our new partnership with afizzionados, enabling us to reach Mexican fans and make them feel part of daily life at the club," commented FC Bayern Executive Board Member for Marketing, Andreas Jung. "We are committed to increasing our presence and activation in Mexico and Latin America, with the help of partners like afizzionados, we know we will be able to make a great impact."
"We are very happy to provide our subscribers with the opportunity to feel closer to this incredible team and its players. Not only will afizzionados subscribers be able to access exclusive behind the scenes content and follow their beloved club, but they'll also have the opportunity to participate in raffles to travel all the way to Munich to attend important games and enjoy a once in a lifetime experience," said Michel Bauer, Global Commercial Director at izzi + SKY. "This is a partnership in which everyone wins, but mostly FC Bayern lovers," he added.
The multiyear agreement will see afizzionados deliver FC Bayern content to more than 60 cities in Mexico, bringing the club closer to fans who are not able to get to Munich.
"Mexico is home to millions of FC Bayern fans, making this an important home away from home for us. We look forward to kicking off this partnership with afizzionados, to deliver engaging content," commented FC Bayern Munich Managing Director Americas, Dee Kundra.
With this partnership, afizzionados, available on channel 503/891 on izzi and channel 564/1564 on Sky, will continue to strengthen its offering through new promotions and exclusive sports content benefitting its near one million subscribers.