FC Bayern is continuing its collaboration with Coca-Cola - it is one of the longest partnerships in the history of the German record champions. The club and the world-famous beverage manufacturer have been celebrating success together for over 50 years. Over the next three years, Coca-Cola will continue to be a ‘Gold Partner’ at Bayern, offering visitors to the Allianz Arena a wide range of non-alcoholic beverages at home matches. Furthermore, selected activations for fans will remain part of the cooperation.
Andreas Jung, FC Bayern board member for marketing: "For FC Bayern, continuity and reliability are important pillars of its collaborations. We are delighted to have had Coca-Cola as a loyal partner by our side for over 50 years. Together, we want to continue celebrating many successes in the future - just the way the fans like it."
Evelyne de Leersnyder, managing director of Coca-Cola Germany: "We are delighted to announce the extension of our partnership with FC Bayern, a club that shares our commitment to excellence and our values. Together we will continue to celebrate victories, refresh our fans and create unforgettable moments."
Topics of this article