Thu, 21/09/23, 11:00
FC Bayern and Einhell Germany AG extend partnership
FC Bayern and Einhell Germany AG are continuing their partnership. The German record champions and the listed company from Landau an der Isar have agreed on an early extension of their cooperation until 2027. Einhell has been a partner and "Official Home & Garden Expert" at FC Bayern since August 2021.
Andreas Jung, FC Bayern board member for marketing: "We are delighted to enter into an early extension with such a strong and extremely committed partner as Einhell and to expand our partnership even further. The first two years have already shown the commitment and creativity of the Einhell brand. Among other things, the Power X-Change cordless tools support our ground staff in their daily work and therefore create the best playing conditions for our team on the training ground at Säbener Straße and the Allianz Arena."
Andreas Kroiss, CEO of Einhell Germany AG: "FC Bayern is a global ambassador for first-class quality from Germany and stands for dominance, emotion, performance and perseverance. Einhell embodies the same values, and we too aspire to be one of the top players in the DIY market worldwide. For this reason, we have decided to extend the contract early until 2027. We are firmly convinced that the partnership will continue to deliver full force to our battery platform, which now includes more than 300 devices, and strengthen our international profile."
The partnership was originally agreed for four years, but this has now been extended for a further two. From now on, Einhell will also be visible on the LED boards at the Allianz Arena. So that fans can also give their gardens at home a perfect trim, Einhell Germany AG offers two special-edition FC Bayern licenced products, with a cordless lawnmower and a cordless impact drill, which have been available in the FC Bayern Fanshop and at selected retailers since August 2022.