FC Bayern and Mondelēz International have agreed on a cooperation centred around competitions for the Milka, OREO and TUC brands, which are intended to provide fans with unforgettable and unique moments.
Andreas Jung, FC Bayern board member for marketing: “FC Bayern is delighted to be working with Mondelēz International. Brands like Milka and our club have a lot in common. For example, a long tradition and a high level of recognition. Together, we stand for enjoyment, both on and off the pitch. We want to bring joy to people, which is why we are very happy about this collaboration.”
Per Lasse Küpper, Senior Marketing Lead Bundesliga Partnership Mondelēz International: “Through our new partnership with Bayern Munich, we are intensifying our commitment to football and creating lasting memories together through unique prizes."
The motto in 2024 is once again: ‘FC Milka makes dreams come true!’ As part of the partnership with FC Bayern, there will be unique prizes to be won, ranging from exclusive front-row experiences, VIP packages for Bundesliga matches, and special trips to European games to training sessions under professional conditions or the opportunity to line up with the players at a Bundesliga match.
From 12 April to 25 June 2024, the ‘Win the football summer of your life!’ campaign offers prizes including a VIP meeting with an FC Bayern player. The ‘REIHE 1 IST DEINS’ campaign will run from 29 July to 27 October 2024, offering exclusive VIP weekends for 11 people to FC Bayern matches, as well as many other prizes.
On the photo: Charles-Henri Casala, Senior Marketing Director DACH at Mondelēz International and Andreas Jung, Executive Board Member for Marketing at FC Bayern.
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