FC Bayern announces Tiger Balm as regional partner in Southeast Asia and China

Tiger Balm, a leader in the topical pain relief category, and FC Bayern, 33-time champions of Germany and one of the largest sports brands in the world, have announced a 4-year partnership from 2024 to 2028 in Singapore, Thailand, Malaysia, Vietnam, Hong Kong SAR (China) and Mainland China.

Michael Diederich, executive vice chairman of FC Bayern, expressed enthusiasm about the partnership, stating, "We are delighted to announce our new partnership with Tiger Balm - a collaboration between two successful brands steeped in tradition and characterised by a long history of success. This partnership will give our club an even greater presence in the region."

Speaking on this partnership, Mr. Wee Ee Lim, CEO of Haw Par Healthcare, emphasized, "This partnership not only aligns two trusted and reliable brands but also brings a new level of excitement and engagement to our fans across Southeast Asia and China. Tiger Balm and FC Bayern share a heritage of excellence and trust among their fans. We are thrilled to embark on this journey together and look forward to a successful collaboration."

Trusted by millions for over 100 years, Tiger Balm’s unique blend of herbal ingredients provides safe and effective relief for sore muscles, joint aches or pains with professional and amateur athletes selecting it as their topical pain reliever of choice.

This summer, FC Bayern will once again head to Asia on the Audi Summer Tour: