FC Bayern supports Project 658: Football as a powerful tool for integration

Some kids came without football boots – but the FC Bayern Futsal Academy donated 125 pairs. First they try them on eagerly, then shyly ask how much the football boots cost. The answer, “absolutely nothing”, brings smiles to their faces – and they start kicking the ball around right away, here on a football pitch in the middle of Charlotte's apartment blocks. Since no one has time to drive the kids to training, the session is held on their doorstep. A total of 50 boys and girls listen to the explanations of coaches from FC Bayern's youth department. The German champions are supporting ‘Project 658’, which helps refugees and immigrants by offering education and other services.

The parents of the eight- to 14-year-olds often have to work multiple shifts to feed their families, and football gives an organisation like Project 658 a better way to reach families, support them and facilitate their integration. It’s a great honour to be able to participate in this inspiring initiative today, said Professor Dr Dieter Mayer, 1st vice president of FC Bayern, in a speech during his visit: “FC Bayern is known as one of the biggest clubs in the world – but above all, it is and always has been a club for the people.” Football is more than just a game, Mayer continued: “It brings people together, builds bridges, and promotes a sense of community and belonging. That is why we as a club always try to convey our values to society.”

The children become more and more lively as the morning progresses, shedding any shyness they may have had. Little ‘TJ’ even sneaks in between the accompanying media and asks if he can take a few photos himself. Of course he can. After a few shots, he hands the camera back and sprints back onto the pitch. When all the kids are asked at the end who will win the Club World Cup in the USA, the unanimous opinion of a loud chorus of children echoes through the skyscraper canyons: “FC Bayern!” In the afternoon, everyone attended the match against Benfica together – the perfect end to a special day of exchange with the German champions.

Such campaigns are a reminder “that football is a powerful tool for social integration – it offers children and families to chance to be seen and encourages them to be part of a team, no matter what their background,” summarised vice president Mayer. His closing appeal: “Let us always remember that a community is based on respect and cooperation – and the willingness to constantly support each other.”

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