FC Bayern Women have agreed a collaboration with Ehrmann, one of Germany’s leading dairies. The Ehrmann lettering will be placed underneath the number on the back of the players’ shirts in Bundesliga matches and other fixtures. The cooperation will be valid through to 2027.
FC Bayern executive vice chairman Michael Diederich:
“We’re very glad about the partnership with Ehrmann. Like FC Bayern, the company stands not only for top quality, but also for tradition, regional ties – and family values. Ehrmann and FC Bayern have the shared goal of furthering the social impact of women’s football: Our players communicate to young people and girls and women in particular that everything’s possible if they remain steadfast on their way forward.”
Bianca Rech, FC Bayern head of of women’s football:
“Partnerships such as the one with Ehrmann contribute to the further professionalisation of women’s football. We’re very happy to have such companies by our side because we can achieve big goals with strong partners. Women’s football at FC Bayern has been developing at the highest level for years. Three German championship titles in the last four seasons are one of the proofs for that. We want to continue along this path resolutely.”
Ehrmann GmbH chairman Christian Ehrmann:
“We’re very proud to be partners of FC Bayern. Our principle is: ‘By the family, for the family.’ This motto suits FC Bayern as well. Besides, we feel connected to the club because of our Bavarian roots. Women’s football at FC Bayern represents family values despite its growing international relevance, which is important for us as a family company.”
The focus of the partnership is on a delightful, protein-rich diet thanks to the multifaceted “high-protein” product range of the family dairy from the Allgäu.
Topics of this article