The 12 clubs in the Google Pixel Women's Bundesliga are intensifying their cooperation, and 11 of them are founding the ‘Geschäftsplan Frauen-Bundesliga Projekt GbR’ (the Women’s Bundesliga Project Business Plan). Wolfsburg are cooperating closely with the GbR but cannot join the company for internal reasons.
The purpose of the company is the conceptual development and orientation of the Women's Bundesliga into a self-sustaining and independent ecosystem. A task force has been formed by the clubs to implement this concept and has received a mandate from all clubs in the Women's Bundesliga. The task force is made up of representatives from Bayern Munich, Wolfsburg, Eintracht Frankfurt, RB Leipzig, Köln, Hoffenheim, Essen, Freiburg, Werder Bremen and the German FA (DFB).
“Prerequisite for German women's football to remain internationally competitive”
The task force has the task of developing a separate and independent business plan for the Women's Bundesliga, including the measures to be derived from it. The growth and professionalisation plan of the DFB was the basis for the clubs to continue to proactively address growth potential and strategic future scenarios and led to the founding of the project company.
Bianca Rech, director of Women’s football at FC Bayern: “The clubs are working together with the DFB in the task force to further develop women's football in Germany. By restructuring the Bundesliga, we want to create the framework for further growth. The aim is to create the basis for further professionalisation in the areas of sport, organisation and marketing through independent and self-determined structures. This reorganisation is also the prerequisite for German women's football to remain internationally competitive.”
The report from Bayern’s win in Bremen:
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