FC Bayern Women have entered into a new partnership with Balchem, a global leader in specialty nutrition and health ingredients. The partnership is set to run for several years and will focus specifically on the patented vitamin K2 brand K2VITAL.
Michael Diederich, Deputy CEO of FC Bayern: "FC Bayern stands for quality - this also applies to our partnerships such as the one with Balchem. Balchem is a pioneer in the healthcare sector, which is a perfect fit for FC Bayern because our club is also characterised by always leading by example, supporting innovation and setting benchmarks. Through this cooperation, we want to make a further contribution to raising people's awareness of healthier living."
Bianca Rech, FC Bayern Women director: "We are delighted to support Balchem in raising awareness of vitamin K2. Our players are excellent ambassadors in this regard, as it plays a major role in women's health in particular. The guiding principle of Vitamin K2 K2VITAL, 'Build Your Inner Strength', is also reflected in our team philosophy: if you develop inner strength, you can accomplish great things."
Dominik Mattern, Balchem vice president marketing & science: "We are proud to be teaming up with FC Bayern Women - one of the most successful and prestigious teams in women's football. This partnership fits perfectly with our brand promise To Build Inner Strength and our vision to make the world a healthier place. Women's football is growing rapidly and is reaching an ever-increasing fan base - an ideal platform to raise awareness of the importance of vitamin K2. With FC Bayern Women's strong social media presence and multi-channel reach, we can further strengthen our brand, inspire consumers and offer real added value to our B2C partners. Together, we are committed to health, diversity and empowerment on a global scale."
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