FC Bayern makes its fan merchandise available worldwide by working with regional partners and opening exclusive pop-up stores in selected cities. These enable fans to purchase often exclusive merchandise products from the German record champions where they are. Close cooperation with local partners ensures that the shopping experience is authentic and tailored to the respective region. For those who don't have the opportunity to visit a pop-up store, the global online store offers round-the-clock access to the latest items, conveniently delivered to your home. No matter where you are, FC Bayern and its fan merchandise are always just a click away!
China
All Star Partner (ASP), 聚星动力 in Chinese, is one of the leading retailers of licensed sporting goods in China. Based in Beijing, the company develops and produces a wide range of products for sports fans.
The partnership with FC Bayern began on 1 March 2024, with ASP opening two official FC Bayern online stores on the Douyin and JD platforms just two months later. The first FC Bayern pop-up store in Wuhan followed a month later. Further pop-up stores were then opened in Chengdu, Nanjing and Beijing, for example, with more in the pipeline.
The aim is to offer Chinese fans a wide range of merchandise to suit their tastes and preferences.
South Korea
Over the Pitch is a creative studio based in Seoul, Korea that has made a name for itself through its innovative approaches to football culture. In addition to their creative work, they have established their own brand, a web magazine, a retail shop and three futsal pitches in Seoul to promote and consolidate the cultural facets of football.
FC Bayern is delighted to have launched a special partnership with Over the Pitch during the Audi Summer Tour 2024. As part of this collaboration, two exclusive pop-up stores were opened for four weeks around the tour. In addition, FC Bayern's new away jersey was launched in Over the Pitch's flagship store in Seoul, accompanied by a special OTP x FCB collection.
Another highlight is the unique Korean name printing design created by Over the Pitch for the home and away jerseys of the 2024/25 season.
To celebrate the club’s 125th birthday, the German record champions and Over the Pitch continued their successful collaboraiton in 2025 and launched a second lifestyle collection, which integrates the special anniversary badge. For Hangeul Day on 9 October, the holiday that celebrates the Korean alphabet, the partnership entered a third stage with a new special lettering, inspired by South Korean tradition, being developed exclusively for the 2025/26 Champions League jersey.
This partnership reflects FC Bayern's endeavour to connect global fan communities and develop football on a cultural level. With Over the Pitch as a creative partner, the aim is to provide inspiring experiences for fans in Korea and around the world.
Thailand
CRC Sports is Thailand's leading retailer of sporting goods and has been FC Bayern's official merchandising and distribution partner in Thailand since October 2025. Thanks to this regional collaboration, fans of the German record champions have the opportunity to purchase official fan merchandise locally – both in over 60 Supersport stores throughout Thailand and online.
Together with lifestyle label Carnival, FC Bayern has also developed an exclusive collection under the motto ‘A Celebration of Football Culture’. This includes a special Thai printing for the 2025 Oktoberfest jersey, with which Carnival celebrated its 15th anniversary, as well as a limited edition adidas Samba OG sneaker. The design of the products is inspired by the idea of connecting Bangkok and Munich through the universal language of football. The product launch was celebrated with a special Oktoberfest event in Bangkok.
Through these local partnerships, FC Bayern is strengthening its ties with its fans in Thailand and offering them the opportunity to express their passion and loyalty to the club in special ways.
USA
During the 2025 FIFA Club World Cup, FC Bayern collaborated with Classic Football Shirts, a renowned retailer of retro jerseys, to give football fans in the United States exclusive access to the German record champions.
As part of the collaboration, a joint event was held at the store in Wynwood, Miami, including a meet & greet with FC Bayern legend Claudio Pizarro. In addition to an exclusive limited edition t-shirt and retro jerseys from the club, fans could also purchase the special Thomas Müller featuring iconic moments from the record appearance maker’s career. The collaboration continued in October 2025, when Classic Football Shirts and adidas jointly presented a pop-up store at FC Bayern World in Munich, where numerous fans and collectors were able to purchase exclusive retro shirts.
E-commerce
In addition, the FC Bayern Online Store is now available in almost every country in the world, with around 80 percent of the product range delivered to over 200 nations and regions.
Read more about this in the in-depth article on the website.
