All you need to know about Red against Racism

Red against Racism

With ‘Red against Racism’, FC Bayern is sending out a clear signal against discrimination of any kind and in favour of diversity, tolerance and cosmopolitanism. The initiative emerged from within the club in 2020 and has been continuously developed ever since. "Standing up for diversity means dealing with the relevant social challenges in terms of content, engaging in a self-critical and interested exchange, understanding and acting,’ says president Herbert Hainer: "With 'Red against Racism', FC Bayern would like to make a contribution to society by raising people's awareness of the social challenges of our time."

With the club-wide initiative, FC Bayern represents its values to the outside world and also reinforces them internally through constant dialogue with its employees, members, fans and players. This takes place, for example, through panel discussions and workshops, targeted joint campaigns by all departments and regular consultations on how to establish the content of the initiative in the long term.

"Racism concerns us all. My image of Germany is one where diversity and tolerance are lived. This image must not and cannot be painted over. Because it is part of our values, our normality," says FCB Bayern player Joshua Kimmich. "The more people dare to stand up and not look away, the better. That's the next step in getting to grips with racism," added teammate Serge Gnabry. "The goal is for it to no longer exist in our world, in our society."

The initiative has become a flagship project - whether among the professional footballers, footballers and basketball players, in the club's departments or behind the scenes at the club.
As part of the initiative, a guideline for action was also developed to provide all athletes, coaches, managers and employees of FC Bayern with a road map to help them deal with the issue of discrimination and to highlight various specific options for action. Herbert Hainer: "No-one should feel excluded - neither in sport nor in our society. That's why we as the FC Bayern family say clearly and unequivocally: 'Red against Racism'!"

THE RED AGAINST RACISM TEAM

A team of around 20 people from a wide range of FC Bayern departments is now involved in ‘Red against Racism’ beyond their own actual areas of responsibility. Regular meetings and workshops are held to plan current campaigns and all aspects of the initiative and its strategic direction. The overriding aim is to have an impact both internally and externally and to demonstrate, live and consolidate a clear stance fostering diversity. This includes positioning ourselves in the public eye and reaching as many people as possible across different target groups. The initiative is coordinated by a five-person core team that meets on a weekly basis.

CONTACT

The initiative can be reached at rotgegenrassismus@fcbayern.com.