FC Bayern pass 5 billion GIF views on GIPHY

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As well as its record-breaking year on the pitch in 2020, Bayern have also continued to lead the way in the digital world and have become the first sports club in the world to surpass five billion views on GIPHY, the largest GIF search engine. Whether Alphonso Davies sliding down the banister, a dancing Thomas Müller or Serge Gnabry washing his hands, Bayern's GIFs have proven a real delight for users on social media and various messenger services.

FCB's position at the top of the GIPHY standings is no coincidence. Using GIFs has been regular feature of the club's content strategy since 2016 and is a vital mouthpiece in online communication. With now over 4,300 produced and published FC Bayern GIFs, it underlines the importance of GIPHY as a key part of the digital interaction with fans.

The top 10 clubs by GIF views on GIPHY:

ClubViews
FC Bayern5,000,000,000
Wolfsburg3,600,000,000
Liverpool3,500,000,000
Paris Saint-Germain2,100,000,000
Barcelona1,700,000,000
Real Madrid1,600,000,000
Roma1,600,000,000
Arsenal762,300,000
Juventus759,300,000
Werder Bremen671,500,000

Whether in community management, as a content element or situational sticker, the animations allow storytelling and brand development in its most effective form for the German record champions. GIFs allow posts to display emotion in a simple way. They help to reach out to the community on a personal level, create an approachable brand image and strengthen the bond between fans and club. The humorous nature of it is the perfect breeding ground for original content.

Check out the five best Bayern GIFs of this year below:

#StayAtHome with Phonzie Davies

Kiss from Thomas Müller

Manuel Neuer shaking his head

Washing hands with Serge Gnabry

Fortnite with Berni

Click HERE to go to Bayern's official GIPHY page

Bayern's Champions League win in August saw the club break new social media records: