As well as its record-breaking year on the pitch in 2020, Bayern have also continued to lead the way in the digital world and have become the first sports club in the world to surpass five billion views on GIPHY, the largest GIF search engine. Whether Alphonso Davies sliding down the banister, a dancing Thomas Müller or Serge Gnabry washing his hands, Bayern’s GIFs have proven a real delight for users on social media and various messenger services.
FCB’s position at the top of the GIPHY standings is no coincidence. Using GIFs has been regular feature of the club’s content strategy since 2016 and is a vital mouthpiece in online communication. With now over 4,300 produced and published FC Bayern GIFs, it underlines the importance of GIPHY as a key part of the digital interaction with fans.
The top 10 clubs by GIF views on GIPHY:
| Club | Views |
|---|---|
| FC Bayern |
5,000,000,000 |
| Wolfsburg |
3,600,000,000 |
| Liverpool |
3,500,000,000 |
| Paris Saint-Germain |
2,100,000,000 |
| Barcelona |
1,700,000,000 |
| Real Madrid |
1,600,000,000 |
| Roma |
1,600,000,000 |
| Arsenal |
762,300,000 |
| Juventus |
759,300,000 |
| Werder Bremen |
671,500,000 |
Whether in community management, as a content element or situational sticker, the animations allow storytelling and brand development in its most effective form for the German record champions. GIFs allow posts to display emotion in a simple way. They help to reach out to the community on a personal level, create an approachable brand image and strengthen the bond between fans and club. The humorous nature of it is the perfect breeding ground for original content.
Check out the five best Bayern GIFs of this year below:
#StayAtHome with Phonzie Davies
Kiss from Thomas Müller
Manuel Neuer shaking his head
Washing hands with Serge Gnabry
Fortnite with Berni
Click HERE to go to Bayern’s official GIPHY page
Bayern’s Champions League win in August saw the club break new social media records:
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