Mon, 25/09/23, 11:00
FC Bayern moving into the digital future with Unyfy
FC Bayern Munich is starting a cooperation with software company Liquiditeam on the topic of Web3 infrastructure. The German record champions are pursuing innovative ways to be able to offer fans completely new possibilities in this area. For the implementation, FC Bayern will rely on Unyfy, the platform builder of the Braunschweig-based company that focuses on the sports and media market.
Andreas Jung, FC Bayern board member for marketing: "The premise of FC Bayern is that the fans always come first. Without giving too much away today, we will go completely new ways into Web3 than others have done so far. We want to offer FC Bayern fans further added value and constantly develop their interaction with our club together."
Hendrik Hoppenworth, Liquiditeam GmbH managing director, is convinced that FC Bayern will set new standards in the area of fan engagement: "We are extremely pleased that FC Bayern has chosen Unyfy. FC Bayern has recognised that it is becoming increasingly important to provide its fans with attractive digital offers. This is exactly what we make possible with Unyfy."
FC Bayern extended its partnership with Einhell Germany AG last week: