FC Bayern will play a friendly match against Tottenham Hotspur in South Korea during the 2024 Audi Summer Tour. The game will take place on 3 August at the Seoul World Cup Stadium, which has a capacity of 67,000. The encounter with the English Premier League club is part of the Coupang Play Series, in cooperation with Audi.
FC Bayern’s popularity has steadily increased in South Korea, thanks in no small part to the signing of Minjae Kim. The influx of new fans and members from the region has been enormous since the national team defender signed last summer. The game against Tottenham in South Korea will therefore be a special one, since Spurs also boast a top South Korean player in Heung-min Son. Bayern will also hold an open training session at the Seoul World Cup Stadium on 2 August at 6pm local time, where fans will have the opportunity to watch the team at work. Tickets for the match and the training session will be available on Coupang Play from 28 June.
This year's Audi Summer Tour is the ninth in the history of Germany’s most decorated club, plus two digital versions during the Covid-19 pandemic. It was officially organised as the Audi Summer Tour for the first time in 2014. This summer, the club is travelling to Asia for the fourth time, having visited the USA on five occasions. The trip to South Korea will be a first for FC Bayern.
Coupang Play, OTT provider under Coupang, one of the largest retailers in Asia, will become the official and exclusive broadcaster of the Bundesliga in South Korea from the 2024/25 season onwards. The strategic cooperation goes way beyond the broadcasting of matches. One of the focus areas includes the invitation for Bundesliga teams to participate in Coupang Play’s annual summer friendly series, and FC Bayern will be the very first Bundesliga club to participate as part of this new partnership in South Korea.
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