FC Bayern Women agree partnership with Hitachi Energy

FC Bayern Women and Hitachi Energy, a global technology leader in electrification and energy infrastructure, have agreed on a long-term partnership lasting five years. Hitachi Energy will thus become the official energy infrastructure partner of FC Bayern Women. As part of the cooperation, Hitachi will be featured on the players' sleeves in the UEFA Women's Champions League and the DFB Cup. Under the motto ‘shape the future’, FC Bayern Women and Hitachi Energy also want to promote social issues in this partnership.

Jan-Christian Dreesen, FC Bayern CEO: “The collaboration with Hitachi Energy takes our women's sponsorship to a new level, and we are very happy to have gained this international technology leader and long-established company as a partner. The long-term agreement is both an important milestone and recognition for our FC Bayern Women's team. Like FC Bayern, Hitachi Energy stands for reliability, success and a commitment to social responsibility. Under the motto ‘shape the future’, we want to actively shape the future. Our women footballers are role models for entire generations, and we want to use this charisma to create positive momentum.”

Bianca Rech, FC Bayern Women director: “We are delighted about this new partnership with Hitachi Energy, which will help us to drive forward our development in women's soccer. A partnership like this generates energy – in the truest sense of the word. Our team brings power to the pitch, and together we will create powerful momentum – and the fact that this partnership also focuses on societal issues is further proof of its sustainable foundation.”

Andreas Schierenbeck, Hitachi Energy CEO: “Progress is driven by teams that combine performance, discipline and strong values. FC Bayern Women embody these principles. This partnership reflects our shared commitment to inspiring society, with both sport and electricity improving the quality of life for everyone. It also puts the spotlight on the technologies that ensure a safe and reliable electricity supply. They quietly drive progress day after day and are usually only noticed when the lights go out.”

With the shared ambition of ‘shaping the future’, the aim is to offer today's professional players and tomorrow's talents the best possible infrastructure and environment so that they can concentrate fully on their sporting careers and realise their dreams. Furthermore, FC Bayern Women and Hitachi Energy are jointly focusing on the topic of social responsibility. As strong brands, they want to use their combined influence to make a social impact that goes beyond sporting achievements.

FC Bayern Women’s Champions League quarter-final will take place at the Allianz Arena: