FC Bayern Women and MCM launch partnership

FC Bayern Women and MCM have entered into a new two-year partnership. The collaboration between the champions of Germany and the world-renowned luxury brand brings together two brands that stand for ambition, international appeal and a close connection to Munich. For MCM, the partnership also coincides with a special anniversary year, as the company was founded in Munich in 1976.

Rouven Kasper, FC Bayern board member for marketing and sales: “In MCM, FC Bayern has gained a partner that is a perfect fit for our women’s team. Both brands are based in Munich, stand for performance and development, and share a modern, self-assured attitude. Our women’s team embodies top-class sport at the very highest level, whilst MCM brings a strong design, travel and cultural DNA to the table. We see great potential in this combination to further strengthen women’s football.”

Bianca Rech, director of FC Bayern Women: We’re delighted that this partnership will enable us to further expand our women’s team’s platforms in a targeted manner. This underlines the growing economic and communicative significance of women’s football. The partnership is a natural fit not only because we both hail from Munich, but also because it creates a credible space to combine sport and fashion and raise the profile of women’s football even further.”

Dirk Schönberger, chief brand officer at MCM: “Football has always been part of MCM’s DNA. It is woven into Munich’s culture and into our identity as a brand. The partnership with FC Bayern Women felt like the next natural step – two institutions with the same German roots, the same pursuit of excellence and a shared belief in the power of movement. We’re proud to support these exceptional athletes as they travel and compete at the highest level, and we look forward to bringing this story to life.”

Among the current plans is a joint collection for the autumn. This makes it clear that the partnership is not only to be showcased through traditional sponsorship opportunities, but also through products that bring the intersections of sport, fashion and everyday culture to life.

Here’s how to watch the FC Bayern Women’s friendlies live: