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Global media partnership

FC Bayern and announce partnership

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FC Bayern Munich and, one of the leading digital soccer brands reaching millions of global soccer fans each month, have announced a global media partnership that will include the mutual exchange of content across all digital platforms, focusing on the U.S. and Chinese markets.

As part of the collaboration, FC Bayern will receive editorial and video content surrounding the Bundesliga from, offering fans targeted, comprehensive coverage on the club’s media platforms. Through the cooperation, FC Bayern will reach’s millions of soccer fans around the globe.

For Goal, the partnership entails receiving behind-the-scenes content from FC Bayern, allowing its readers, particularly in the U.S. and China, a closer look into the world of FC Bayern.

Executive Board Member of Internationalization and Strategy of FC Bayern Munich, Joerg Wacker, said: “The cooperation is an important step in our internationalization strategy. Through the partnership with, FC Bayern’s brand will gain increased visibility in our target markets in the U.S. and China.”

Martyn Jones, Global GM of, added: “We’re delighted to formalize our collaboration with FC Bayern. The content exchange allows us to take our audience behind-the-scenes with the German record champions, while Goal’s influence and scale in emerging soccer markets supports Bayern’s global development.”


Goal is one of the biggest soccer platforms and single-sport media title in the world, including in the U.S. Goal operates 37 localized editions in 18 languages, reaching millions of monthly unique users and social media followers. Goal is operated by Perform Media.

About Perform Media

Perform Media connects brands with sports fans across a global network of digital destinations.

Our global and local media properties are designed to engage a mass audience of sports fans, wherever they are and on whatever platforms they choose. Our strategy is to continue to launch and grow major digital media assets, which deliver our content to fans via market-leading consumer products, creating a global audience for advertisers.